You're a Founding Member

Thank you for being an early believer.

Here's what happens next. The first issue lands on Friday 11 September, at seven in the morning UK time. The desk may send a short research note or preview before then, but the first full briefing arrives on the 11th.

One thing worth doing now: add desk@thesixthdesk.com to your contacts, so that email lands in your inbox rather than your spam folder.

And here's what you've joined. Each week I take one question you're already wrestling with in your business. The desk puts it to six markets that publish almost nothing in English: China, Taiwan, Japan, Korea, Brazil and Spanish-speaking Latin America.

Machines read everything in the original language. I pick the answers that survive and write every word. Every quote is checked against its source. It's a ten minute read, and none of it will have reached anyone else at your company. My goal is to make this the most valuable 10 minutes of your week.

Then, every four weeks there's something longer. One Saturday morning, one company from beyond the English-speaking world, done properly. The first is Xiaomi, on Saturday 10 October.

There is one promise attached to your membership. Read the first four issues (and the deep dive). If you don't think they're worth what you paid, email me at desk@thesixthdesk.com and I'll refund every penny.

If someone forwarded you here and would like your own place at the desk, the founding-member offer is at thesixthdesk.com until the first issue arrives.

— Jon Kaye, editor